A CRM System for Small Business: You Can Get Big Benefits without Spending the Big Bucks

Some years ago, I was a keynote speaker for a Direct Marketing Association conference. The organizers had speakers with excellent theoretical knowledge on how to write campaigns, rules for segmenting a database and understanding the key customer touch-points, but they realized they were lacking expertise on what systems people could actually use to enable...

Continue reading
Scroll to top
Call Now ButtonCall Now